O3’s vision is to motivate the world by building the most magical cafes on Earth. 

We believe modern loneliness isn’t about the lack of friends or connection, but rather a lack of motivation and purpose that makes us feel lost in a fast, scary world. 

What we’re betting on is that loneliness can be solved by motivating people. And we think the best way to motivate someone is to put them inside a magical environment where they feel like they belong. 

Think for a moment about Hogwarts, Ghibli, or any cosy world that you used to escape into as a kid. It’s hard to imagine anyone feeling unmotivated or lonely there. 

Magical environments give us hope. They give us wings. And they remind us that we are the main characters of our own story, where ordinary people like ourselves can one day become extraordinary. 

O3’s goal is really simple. 

We want to make the Disneyland of cafes - places that bring those worlds into reality, and into our everyday lives, so that anyone can come along for a daily dose of magic.

In the O3 era, I want people to wake up feeling excited about their day, knowing they have somewhere to go,
a coffee to drink, a dream to build,
and friends to build it with.  

Motivation is the magic of believing
in yourself and your future. 

It’s about realising that the world is your Oyster. 

And I can’t think of anything more exciting than that!